Company News, New Products

Lancôme Launches Lash Idôle Mascara, Eyeliners with Campaign

Waterproof mascara has 360 micro-bristles that grab lashes for an open eye effect while the liner comes in five shades to complete a bold look.

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By: Lianna Albrizio

Associate Editor

Global lash expert Lancôme celebrates what marketers call the “lash-lifting mascara that pushes the boundaries of instant volume and lift” – Lash Idôle Mascara ($30). The mascara targets and volumizes every lash for instant lash lift, length and fully fanned out volume with no clumps with its curved wand that instantly pushes up and fans out lashes for an open eye effect lasting up to 24 hours. What’s more, 360 micro-bristles grab every lash from root to tip while the lightweight gel formula won...

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